Leading business intelligence firm IDTechEx has just published a press release that provides interesting insight into the growth of the ‘cultured’ or ‘clean meat’ market.
By now most people are familiar with the concept of synthetic meat burgers, the likes of which are produced by companies such as Beyond Meat and Impossible Foods and retailing at international chains such as Burger King, White Castle and a growing list of other outlets.
Foodies and fast food fanatics might baulk at the very idea of meat-free burgers, but the reviews have been surprisingly positive.
As well as being virtually indistinguishable from the meat-based original, cultured meat burgers are of course far more environmentally friendly, with a greatly reduced impact on land use (and the consequent deforestation required for grazing), water use, effects on aquatic ecosystems, greenhouse gas emissions, energy consumption and pollution from animal waste. Not to mention the issues around antibiotic resistance that clean meat can help negate.
As clean meat gains more traction you can expect to see this option appearing in more restaurants and supermarket shelves. thankfully, the cost of said burgers has reduced significantly … back in 2013 a lab-grown patty would have set you back £215,000 – today they are a more palatable £8 or so. The IDTechEx release quotes Josh Tetrick, CEO of JUST, who says that chicken nuggets are currently still costing around $50 per nugget.
Whether you’re onboard with a clean meat future, the fact of the matter is that it’s coming whether we like it or not – and the impacts are likely to be nothing but positive.