5 reasons to use video in your content marketing strategy
 More than 1 billion hours of videos are watched on YouTube each day. One-third of online activity is spent watching video. 51% of marketing...
What are 'ideal prospects' and why are they the only prospects that matter?
  It’s tempting when you’re seeking out new clients to try and reach everyone. After all, 30 prospects will always be better than 5 prospects,...
Why your tech company shouldn't care about revenue
  It’s a common misconception that revenue is the be all and end all of marketing. That everything we do is solely to earn revenue and nothing...
How to Use Thank You Pages to Take Your Lead Nurturing to the Next Level in 2019
We all love to be appreciated and,   with 84 per cent of people saying they're more likely to buy from firms that treat them like human beings,...
Get ready for the age of AI with these 10 must-have marketing skills
  97 per cent of people   in the marketing industry believe they'll be using automated and AI-based tools to do their jobs in future, so...
A Simple Yet Effective Strategy For Generating High-Quality Links from Images
 It’s better to get 10 links from 10 different sites than 10 links from the same domain Domains linking to a page correlate with rankings more...
8 Ways to Drive More Traffic to your Website
  With GDPR now in place, the act of driving traffic to your website is harder than ever, but that doesn't mean it's no longer possible. There...
The Importance of User Experience: Key Issues to Address if You Want Your Website Visitors to Become Clients
According to a 2016 report by Forrester,   a company could boost its conversion rate by up to 400 per cent simply by providing its website...
7 Ways Marketing Automation Can Add Value to Your Tech Business
Forrester predicted   that global expenditure on tools to automate marketing processes would grow by an average of 14 per cent per...