What are 'ideal prospects' and why are they the only prospects that matter?
  It’s tempting when you’re seeking out new clients to try and reach everyone. After all, 30 prospects will always be better than 5 prospects,...
The Future of B2B Tech Marketing - Four Ways AI Could Be Working for You By 2020
To create successful tech marketing strategies, you need to keep up to date with the latest trends – and with eight out of ten B2B marketing...
How are marketers using technology to improve results for tech businesses?
Here at Szupernova, we strive to facilitate the growth of your tech companies using our content marketing methods. But how exactly are we...
5 great reasons to add video to your marketing strategy
You’ve optimised your website for SEO, you’re on social media and you have a great blog. You’re implementing all the great inbound tools to make...
B2B Email Marketing - A Guide to Best Practice
It is a common misconception that with the rise of social media, email is declining. In fact, more people are using email than ever before, and it...
How to make the most out of your B2B video marketing
Video marketing is taking over.