If you work in events, essentially you work in marketing. And the Chartered Institute of Marketing define marketing as ‘the management process responsible for identifying, anticipating and satisfying customer requirements’.
Now, using that as your starting point… before you do anything else, you should identify your customer requirements, inasmuch as what are your attendees looking to get out of attending your virtual event?
Our experience is that there are three main takeaways attendees hope to attain… In no particular order, they are…
Learning more about the industry, what’s going on the sector, discovering the latest news and innovations. Events, whether physical, hybrid or virtual, are a valuable use of time for delegates looking to grow their knowledge. Think about all of the ways you can support them with that knowledge discovery.
A casual conversation with a fellow industry expert could change the fortunes of a delegate of their business overnight. Networking is a crucial element of events – and just because you’re now running hybrid or virtual event doesn’t mean that networking isn’t as important or achievable in building those crucial industry networks. At Szupernova we have a host of online networking and collaboration tools that can help with this – drop us a line if you’d like to find out more.
For exhibitors and sponsors, meeting potential business leads is the ROI that makes the event worthwhile. The Supernova virtual events platform has a raft of tools to support lead generation and help grow your sales pipeline.
Planned and executed correctly, your next virtual event could provide the opportunity to grow your community, position your brand as the authority in your industry sector, create a platform for connection and collaboration …. And, if you have exhibitors and sponsors, provide a platform for lead generation. You just need to be sure in advance of your event what exactly it is that your audience is looking to achieve in participating.
If we can help in any way, please do drop us a line.